You never know what can help out your business.
The key to success is exposure, this has been my experience.
The only way to bring in new customers is to make them aware you exist, no matter how you do it. The most popular way is through advertising and marketing, but there is no one perfect way to market yourself. Sometimes it is good to try out all manner of different approaches, because you can’t tell ahead of time what will work and what won’t. If there were a simple formula everyone would use it, so you have to be creative. I found some small success by promoting my HVAC business with a podcast, which started as a good but ended up working! Once a week my partner and I record an hour long show about home HVAC repairs, and what regular folks can do to troubleshoot their equipment. Of course the main goal is to get people to call our shop with their heating and cooling problems, but to do that we have to know we exist! We have been getting more and more listens every week, but most of them are not in the local area of our HVAC business. We would rather get new listeners in this town, so we can convert them into regular HVAC customers, but we will take what we can get! The more exposure we get for our little heating and cooling dealership, the more clicks our website will get, and ultimately this will convert into more sales. At least, I hope it works out that way!