You never assume what can help out your business, but the key to success is exposure, this has been my experience. The only way to bring in current customers is to make them aware you exist, no matter how you do it. The most popular way is through advertising and advertising, however there is no 1 perfect way to market yourself, however occasionally it is fantastic to try out all manner of odd approaches, because you can’t tell ahead of time what will work and what won’t, but if there were a simple formula almost everyone would use it, so you have to be creative. I found some small success by promoting my Heating and Air Conditioning corporation with a podcast, which started as a fantastic however ended up working! Once a week my partner and I record an eighth long show about lake apartment Heating and Air Conditioning repairs, and what official folks can do to problemshoot their equipment. Of course the main goal is to get people to call our shop with their heating and cooling issues, however to do that every one of us have to assume every one of us exist! All of us have been getting more and more listens every week, however most of them are not in the local area of our Heating and Air Conditioning business, then all of us would rather get current listeners in this town, so every one of us can convert them into official Heating and Air Conditioning customers, however every one of us will take what every one of us can get! The more exposure every one of us get for our little heating and cooling dealership, the more clicks our website will get, and ultimately this will convert into more sales. At least, I hope it works out that way!